A couple reasons. First, in thinking about AI learning tutors, the student is the one with the problem. If the tool isn’t compelling to students and they don’t trust it and view it as a tool that really helps them, it won’t matter who we sell it to, so that’s where we started. Institutions buy systems; students do the studying. And a coach only works if the student trusts it, so Athena is built around student choice: the student signs up, connects Canvas if they want to, and can walk away at any time. That stays true even when a school sponsors the access. Students kept telling us the same thing: a coach feels different when it's theirs.
Second, and maybe the more fundamental reason is that learning doesn't stop at the edge of a course, a semester, or an institution. Community college partners tell us that one of their success metrics is when students transfer to a four-year school. When this happens, they want a learning coach that travels with that student and understands their strengths beyond any single class or campus. That only works if the student owns the account.
None of this moves us away from institutions. Canvas remains institution-first, and we're shaping the institutional path for Athena with customers right now: sponsorships that cover student access while the student still chooses to connect, controls what’s shared, and has a learning companion that supports them throughout their learning journey.